Top Three Priorities

As pre-production draws near, I’ve got three things to focus on:

1. Casting
2. Locations
3. The Story

1. Casting
Casting can be key to a successful film, and it takes time. You have to find that balance between price, experience and recognition. Name talent is that one element of film production that can sky rocket your budget, but it’s also that key element that can secure distribution for your film. I’ve heard that when talking with distributors, the first question is always, “Who’s in you film?”

The big question is: do you spend lots of money to secure a name talent, let your production value suffer a bit but have a strong potential for distribution? Or, do you go with no name talent, put the money back into your production, and reduce your chances for profitable distribution? What’s behind door number 3?

2. Locations
For those of you who have read the story know that locations are very important for this script. We have two weeks scheduled to shoot at one location, a house. And, the house is so important to the story. We can’t just use any house–we need the perfect house. Carolyn Hodge has come on board as our locations person, and she’s is spending her days right now driving, scouting and snapping pictures.

3. The Story
We’ve decided to polish the script a little more. We’ve brought on a lady in LA who does script rewrites for Revolution Studios. We’ve given her all of our ideas and thoughts and released to start re-writing. We’re looking forward to reading her ideas and seeing the story come alive.


This entry was posted on Thursday, January 11th, 2007 at 8:45 am and is filed under general.
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One Response to “Top Three Priorities”

  1. Sandie Says:

    As a friend of Carolyn’s, I’m interested in this project. I’ve been involved in the promotion end and know first hand just how exciting it can be. I envy her opportunity to actually be involved in the process of making this film. Can’t wait to see it. And Russ, you sound like you have a good head on your shoulders. I wish you all the best.